Email list
11 Points
11 Points Guide To Hooking Up
11 Vintage Sexist Ads That Would Never Fly Today
written by Sam Greenspan

I've been watching Mad Men very gradually over the past few months and the sexism in the office setting is so stunning that I had to try to get some other perspective on what that era was really like. And rather than talk to people -- God forbid -- I headed to the Internet.

Based on the vintage ads I found, Mad Men might as well be a documentary.

Social mores change over time, but it's still hard to believe these were ever ok. Here are 11 mind blowingly sexist old advertisements that would never fly today.
  1. "Is it always illegal to kill a woman?"

    Well, not in self-defense. In defense of using a postage meter, yes -- always illegal.

  2. "You didn't burn the beer!"



    It's good that beer ads have moved away from this antiquated form of sexism -- housewife crying over burning dinner, comforted like a child by her husband -- and moved into more modern forms -- everyone wears bikinis and drinks beer while magically avoiding beer bellies. Who says society isn't evolving?

  3. "Men are better than women!"

    If men are so much better than women, why are they spending $25 -- which is like $200 or so in today's dollars -- trying to impress them with their bourgeoise mountain man gear?

  4. "Most men ask, 'Is she pretty?' not, 'Is she clever?'"

    This really sums up the thesis statement behind most of these ads. That being said, men today still ask "Is she pretty?" before "Is she clever?"... just less proudly. (And also, the phrase "Is she clever?" has devolved to, "She smart?")

  5. "If your husband ever finds out..."



    This might be the most jarring ad on the list because, ya know, it's using wife beating to sell coffee. By the way, Chase & Sanborn still exists today, but it's been spanked into near oblivion by Starbucks.

  6. "It's nice to have a girl around the house."

    I can't believe this guy shot a rare woman/tiger hybrid just to show off his very generic pants. The foot on the head is a nice touch.

  7. "What Time is It?"

    The ad sets up fairly sexist verbiage, but mostly, I felt like I had to include this watch to potentially inspire an enterprising person out there to start manufacturing them again. Every 30 seconds the watch flashes this crude, succinct, brilliant secret message. But when you do start selling these, try to go gender-neutral in the advertising copy.

  8. "Come out of the bone age, darling..."

    Why is the caveman wearing Roman sandals? And why is the woman talking on the phone? These anachronisms are offensive.

  9. "Show her it's a man's world..."

    So if you wear a necktie to bed your wife will subserviently serve you breakfast? That seems like an awfully uncomfortable night's sleep just for the sake of a power play.

  10. "Stuffed Girl's Heads! Only $2.98."

    First of all, they misued the apostrophe in their banner headline. Terrible. Second, it certainly seems like buying these mounted heads to show off your conquests is a particularly morbid way to make sure you never have sex again. For any woman who got to a guy's house and thought a messy bathroom or an unframed poster was a turn-off, meet the guy with mounted female heads on his wall.

  11. "Men wouldn't look at me when I was skinny..."

    Unlike the other ads on the list, this one wouldn't fly now because no ad today would ever dare to tell a woman not to be skinny. If anemic-level skinniness isn't the endgame, the advertising industry of today would cease to exist. Today, the ad would say, "Men wouldn't look at me when I was fat, but since I dropped down to 84 pounds, I finally have all the dates I want."

This list was originally published on Wednesday, November 13, 2013 at 11:00:00 AM under the category Misc.
It currently has View Comments.

Facebookery?
11 Advertising Mascots Who Should've Been Arrested

11 Unbelievably Insensitive (and Often Racist) Holiday Advertisements

11 Accidentally Racist Product and Company Names

11 Brand New Unwritten Laws of Life

11 Best Passive-Agressive Store and Restaurant Signs

Archive of all Misc lists

Weird Al Yankovic Polka Medleys, Ranked
11 Weird Al Yankovic Polka Medleys, Ranked
Published Tuesday, July 29, 2014 at 11:00:00 AM under the category Music
Movie Genres That Have Surprisingly Never Had a $100 Million Hit
11 Movie Genres That Have Surprisingly Never Had a $100 Million Hit
Published Wednesday, July 23, 2014 at 11:00:00 AM under the category Movies
Best Things About American Restaurants - 11 Points Countdown
11 Best Things About American Restaurants - 11 Points Countdown
Published Monday, July 21, 2014 at 11:00:00 AM under the category Countdown
Foods You Hated As a Kid You Love Now
11 Foods You Hated As a Kid You Love Now
Published Monday, July 14, 2014 at 11:00:00 AM under the category Countdown
People Who Invented Two Seemingly Unrelated and Random Things
11 People Who Invented Two Seemingly Unrelated and Random Things
Published Thursday, July 10, 2014 at 11:00:00 AM under the category Web & Tech
Reality Shows You'd Least Want to Be On - 11 Points Countdown
11 Reality Shows You'd Least Want to Be On - 11 Points Countdown
Published Monday, July 7, 2014 at 11:00:00 AM under the category Countdown
Full Archive



Follow
Mailing list
Twitter
Facebook
YouTube
Pinterest
Instagram
RSS

Categories
Music lists
Movies lists
Countdown lists
Web & Tech lists
Misc lists
TV lists
Food & Drink lists
Sports lists
Travel lists
Games lists
Personal lists
Books lists
Dating & Sex lists
News & Politics lists
Interviews lists
Full archive

Follow
11 Points

Mailing list


Twitter


Facebook


YouTube


Pinterest


RSS